Marketing Audit

Would You Like To:

• Gain insights into industry standards and how your firm compares?
  
• Enhance your firm's strategic vision and planning?
• Improve your marketing materials and promotional effectiveness?
• Strengthen your firm's brand awareness?
• Refine your business development and sales process?
• Increase the efficiency of your marketing tools and systems?

ZweigWhite has developed a new program that will help CEOs, CMOs, principals, and other A/E/P and environmental firm leaders who care about their firm's marketing and business development efforts achieve a higher level of success. A marketing audit will provide you with a holistic view of your firm’s marketing processes and initiatives. Director of Marketing Consulting, Debbie Frederiksen, facilitates the audit and leads the ZweigWhite research team through the evaluation of existing materials as well as interviews with staff to gain a thorough understanding of your current practices. A comprehensive report is developed offering data driven insights, industry comparisons and suggestions for improvement.

Elements of the Audit

• Marketing Plan
  
• Marketing Budget
  
• Reporting Mechanisms
  
• Client and Market Sector Analysis
  
• Corporate Identity
  
• Marketing Culture
  
• Business Development/Sales Process
• Internal Staff
• Marketing Materials
• Conferences/Trade shows
  
• Proposals
• Presentations and Interviews
• Website
• Social Media
• Public Relations
• Marketing Systems
• Marketing Consultants
  

If you are interested in learning more about the Marketing Audit, contact Debbie Frederiksen, dfrederiksen@zweigwhite.com , or call 508-318-5038.

GET THERE FAST: Use these links to reach your goals

Newsletters: The Zweig Letter | The Zweig Marketing Letter

Product Groups: Management Surveys | Best Practices | Market Research | Newsletters

Consulting: Strategic Advisory Services | Marketing Consulting | Merger & Acquisition Services | Valuation & Ownership Planning Services | Financial Advisory Services | Executive Search Consulting | Project Management Optimization

Management Education: Seminars | Conferences | In-house Training | Webinars

Recognition Programs: The Jerry Allen Award | Marketing Excellence Awards | The Zweig Letter Hot Firm List

Comments and Questions: Send us your feedback or call us at 800-466-6275 (M-F 8:30-5:00 ET)