The secret to effective marketing is to focus on creating value. That's the spirit behind Marketing Now’s 2010 Marketing Excellence Awards.

The 2010 Marketing Excellence Awards will recognize the exceptional marketing efforts of architecture, engineering, planning, and environmental consulting firms in the United States and Canada.

For this contest, exceptional is defined as "having achieved measurable results and/or design excellence." A panel of judges composed of industry practitioners and ZweigWhite’s own experts will assess each entry based on results achieved (such as increased leads, more inbound inquiries, new projects, etc.), as well as creativity and marketing objectives.

The 2010 Marketing Excellence Awards will recognize outstanding and effective marketing in our industry by awarding first-, second-, and third-place winners in nine categories:

Winners will be announced in the May issue of Marketing Now and on zweigwhite.com. Winners will also be featured in Marketing Now articles throughout 2010. In addition, each winner will receive a commemorative e-book featuring all winning entries. (This publication will also be available to non-winners and the general public for a nominal charge.)

Past Marketing Excellence Awards winners have received significant favorable media coverage as a result of being part of this prestigious roster. Great press often translates to new business and can help your current clients and staff feel more confident about their relationship with your firm, spurring on greater business success.

CONTEST REQUIREMENTS:

The 2010 Marketing Excellence Awards is limited to firms based in the United States or Canada that derive the majority of their revenues from the practice of architecture, engineering, planning, environmental consulting, or allied disciplines. Design/build firms, which provide both design and construction services, are also eligible.

The firm must have conceived the idea for the marketing campaign/piece internally (i.e. work outsourced entirely by hired consultants is not eligible). Printing, mailing, graphic design, or web design could be outsourced, for example, as long as the concepts are directed by the internal group. The piece/campaign item must have been created and distributed in 2008 or 2009. Only firms that are in business as of January 1, 2010 are eligible.

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