The secret to effective marketing is to focus on creating value - that is the spirit behind The Zweig Marketing Letter 2011 Marketing Excellence Awards.

The Zweig Marketing Letter 2011 Marketing Excellence Awards will recognize the exceptional marketing efforts of architecture, engineering, planning, and environmental consulting firms in the United States and Canada.

For this contest, exceptional is defined as "having achieved measurable results and/or design excellence." A panel of judges composed of industry practitioners and ZweigWhite’s own experts will assess each entry based on results achieved (such as increased leads, more inbound inquiries, new projects, etc.), as well as creativity and marketing objectives.

NEW FOR 2011: All evaluations and constructive feedback from our panel of industry judges will be returned to you! Utilize this expert insight to justify your bold decisions, or jump-start and improve your strategies for 2011 and beyond!

The Zweig Marketing Letter 2011 Marketing Excellence Awards will recognize outstanding and effective marketing in our industry by awarding first-, second-, and third-place winners in nine categories:

Winners will be announced in a Summer month issue of The Zweig Marketing Letter and on zweigwhite.com. Winners will also be featured in The Zweig Marketing Letter articles throughout 2011.

Past Marketing Excellence Awards winners have received significant favorable media coverage as a result of being part of this prestigious roster. Great press often translates to new business and can help your current clients and staff feels more confident about their relationship with your firm, spurring on greater business success.

CONTEST REQUIREMENTS:

The Zweig Marketing Letter 2011 Marketing Excellence Awards is limited to firms based in the United States or Canada that derive the majority of their revenues from the practice of architecture, engineering, planning, environmental consulting, or allied disciplines. Design/build firms, which provide both design and construction services, are also eligible.

The firm must have conceived the idea for the marketing campaign/piece internally (i.e. work outsourced entirely by hired consultants is not eligible). Printing, mailing, graphic design, or web design could be outsourced, for example, as long as the concepts are directed by the internal group. The piece/campaign item must have been created and distributed in 2009 or 2010. Only firms that are in business as of January 1, 2011 are eligible.

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