|
|
With the rise of social media, the wealth of web-based information, and the environmentally-friendly paperless trend, what is the role and place of direct mail in your marketing program now?
The federal government form—SF330—is required on all federal architecture, engineering, and environmental project proposals. In this webinar, Nancy Usrey will share the insider knowledge she’s gained while helping professional service firms win contracts with federal agencies over the past 30 years. She’s seen the celebration of submittals that nailed the win and the chagrin of losses resulting from simple mistakes and critical omissions in a form submittal or strategy.
Competition in the federal market is getting tougher, in part because many firms are resorting to bleeding edge pricing. In this webinar you will learn how to position your firm effectively when identifying a potential federal contract or subcontract opportunity, starting before the formal solicitation is issued.
The federal government procures hundreds of billions of dollars worth of professional services via contracts each year in diverse areas-construction, architecture, engineering, energy efficiency studies, environmental services, and management consulting, to name a few. Many firms are re-thinking their traditional avoidance of the federal market, and want to develop sound strategies for developing federal customers. At the same time, federal contracting requirements are becoming more complex, rendering this already jargon-filled marketplace even harder to understand. To succeed, you need a custom-tailored strategy to achieve your business development goals in the federal market. Listen in and we'll help you get there.
IDIQ and Design/Build indefinite delivery contracts are favored by agencies of the federal government for procurement of A/E and D/B services, particularly by the Military. Both NAVFAC and USACE have large current construction programs that require timely completion of billions of dollars worth of construction with a limited amount of in-house resources. The convenience of having a limited stable of pre-screened companies to select from for implementation of their construction programs is compelling to these agencies.
Projects these days are few and far between, and the competitive environment is intense. Discovering new leads and opportunities requires more persistence and savvy than ever before.
It isn’t luck that some firms have been more successful than others in this competitive environment. Good business developers nurture relationships even when there aren’t imminent projects. They know how to gain information before an RFP is issued and use it to position their firm. It’s naive and unwise to walk into project selection without assessing the landscape: who, what, where, why, and how. In this session you’ll learn techniques to help you understand the motives of prospective clients, assess opportunities, and use that information to frame your messages for a greater chance of success.
The federal government procures hundreds of billions of dollars worth of professional services via contracts each year in diverse areas-construction, architecture, engineering, energy efficiency studies, environmental services, and management consulting, to name a few. Many firms are re-thinking their traditional avoidance of the federal market, and want to develop sound strategies for developing federal customers. At the same time, federal contracting requirements are becoming more complex, rendering this already jargon-filled marketplace even harder to understand. To succeed, you need a custom-tailored strategy to achieve your business development goals in the federal market. Listen in and we'll help you get there.
The federal government procures hundreds of billions of dollars worth of professional services via contracts each year in diverse areas-construction, architecture, engineering, energy efficiency studies, environmental services, and management consulting, to name a few. Many firms are re-thinking their traditional avoidance of the federal market, and want to develop sound strategies for developing federal customers. At the same time, federal contracting requirements are becoming more complex, rendering this already jargon-filled marketplace even harder to understand. To succeed, you need a custom-tailored strategy to achieve your business development goals in the federal market. Listen in and we'll help you get there.
Client interactions are different when the client is the federal government. This webinar will prepare you for the kinds of meetings you may have to participate in, including information about the government staff, how responsibilities are organized, and ways to communicate that will resonate in this particular environment.
GET THERE FAST: Use these links to reach your goals
Newsletters: The Zweig Letter | The Zweig Marketing Letter Product Groups: Management Surveys | Best Practices | Market Research | Newsletters Consulting: Strategic Advisory Services | Marketing Consulting | Merger & Acquisition Services | Valuation & Ownership Planning Services | Financial Advisory Services | Executive Search Consulting | Project Management Optimization Management Education: Seminars | Conferences | In-house Training | Webinars Recognition Programs: The Jerry Allen Award | Marketing Excellence Awards | The Zweig Letter Hot Firm List Comments and Questions: Send us your feedback or call us at 800-466-6275 (M-F 8:30-5:00 ET) |
|