While the U.S. market is still in a very slow recovery process, U.S. A/E firms may opt to pursue emerging markets outside of the country like China which offers more business opportunities.  While the journey can be fruitful, it can be also risky with ample uncertainties.  Globalization is shaping the way business is operated and is impacting A/E firm’s top line as well as bottom line.  Decoding the process will help A/E firms make a decision on how and when to set up a global operation.  These are questions any size firm should think through. 

In this webinar, Kitty Li, Founder and CEO of the LIK Group, discusses how to go about expanding your business to foreign countries like China where her firm has a number of projects. Kitty talks about the good and bad reasons why small to large size firms decide to enter the China market, the impact on their operations and how to establish the right proposition in the China market. Kitty also answers the ultimate question -- can it be a profitable business? The answer may be the secret that no American firm would reveal in public but she will show you an insider’s view.

With the current economic condition in the U.S., finding good business opportunities is like entering a lion’s den. With tons of firms out there and projects that aren’t a lot right now, the competition is fierce between firms that want to get their share of the opportunities out there.  With that in mind, looking outside of the US for more business opportunities seems to be a good option with the economy still in recovery mode.

Being one of the hottest spots in the global market, China is drawing more and more American A/E firms.  The public news may often showcase the successful stories but people are still concerned about if this is a right path to pursue and what they will face when the train leaves the station. 

In this webinar, Kitty Li, Founder and CEO of the LIK Group, shares her own experiences with working in the market in China so that you could also see if  looking at an overseas market for your firm’s future business opportunities may be something that is worth your time, resources and efforts. She also answers the ultimate question -- can it be a profitable business? It was for her firm and it maybe the same for your firm as well.

At the end of the event, the participants will understand the following:

Who should attend this event?

 

Kitty Li is the founder and CEO of LIK Group, a full service studio supporting architecture, building and real estate development industries by creating hype photo realistic renderings and animations to improve the design process, enhance design presentation and support project marketing. Her company has been serving clients in US, Canada, Australia and Europe, bringing thousands of images to help people visualize development projects long before anything is built. 

 
Prior to living in Boston, Kitty worked at Cadillac Fairview Ltd in its shopping center development group in Toronto, Canada. After moving to Boston, she started up LIK Group to pursue her dream ---- running her own firm and controlling her own destiny.  Kitty’s experience in real estate development dates back to early 1990s when she joined a founding team to build the very first westernized shopping mall in China (www.teemall.com.cn) which has 1MM sq ft gross leasing space.  It is still one of the best run shopping centers in China today.  Kitty’s passion in real estate led her to follow the path from China to Switzerland, to Canada and now settled in Boston with her husband and son.  Kitty is still on the pulse of the real estate industry in China.

Kitty’s rich cross -culture experience from both her personal and professional life allows her to bridge businesses across different countries and to successfully build tight relationships between her western clients and her team in China.