Born and raised in Jonesboro, Arkansas, Eric Howerton graduated from Arkansas State University with a degree in journalism and emphasis in photography. While obtaining his degree, Howerton worked with various organizations assisting in professional photography, development and printing, pre-press production, writing, editing, and desktop publishing. Howerton also spent his college summers capturing professional nature images in many of the national parks of the United States. After graduation, Howerton worked as a professional photographer for the Northwest Arkansas Times newspaper. One year later, he founded and published Get Out Magazine, a high-gloss, bi-monthly magazine that focused on the outdoor recreational activities in Arkansas. Succeeding his publishing career, Howerton became founder and president Now Creative, Inc., a traditional advertising agency with specific focus on photography, printing, creative design, Website design, and marketing planning. Recognizing further opportunities in the marketplace, Howerton co-founded and became president of WhyteSpyder, Inc., a digital marketing company with a distinct focus on Website design, e-commerce, search engine optimization, pay per click advertising, social media marketing, and digital marketing planning.

Beyond his spirit of entrepreneurism, Howerton has a wide array of management, production, and creative skills. Howerton has overseen staff and support teams for both small business and corporate clients, managed multiple medium and corporate level projects, and has produced strategic marketing plans for both traditional and digital marketing campaigns. Howerton has been personally involved in most areas of production, including framework identity creation to sales and distribution. His creative skills include photography, creative design, and writing with an in-depth software knowledge with applications such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat, Adobe Flash, and Microsoft applications. Throughout his professional career, Howerton has received many awards, including two international design awards for integrated campaign and catalog production.

Howerton’s passion for marketing drives his ambition to establish product distinction, desirability, and dominance in the marketplace. In order to achieve first place in the marketplace, Howerton believes in data-driven insights, organic and eternal marketing planning, consistent branding practices, utilization of contemporary marketing opportunities, performance-based marketing evaluation, and central vision discipline. Finally, throughout every stage, Howerton aggressively supports deadline management, attention to detail, and strict implementation execution.

Howerton resides in Fayetteville, Arkansas with his wife of six years and 3-year-old daughter. Howerton has been a long time outdoor enthusiast with special interests in bow hunting, fly fishing, and mountain bike riding. Howerton also enjoys exercising, reading business books, and gardening.