Are you puzzling over what your clients are thinking, how they view you as a professional, what is causing them stress? What form is your work going to take from today and into the future? Successful professional service firms today are struggling to find relevance to their clients’ needs, to differentiate themselves from an ever more crowded field of competitors, each of whom, to the client, look the same, all the while listening to a cacophony of advice from the building industry.
In this webinar, Ed Friedrichs, Chairman of Zweigwhite, LLC, talks about developing strategies for your unique value proposition and defining your role to be specifically relevant to the markets you serve. This session will also provide insights on how to gear your organization to respond in real time to changing markets.
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We’re now faced with requests for service delivery process proposals that range from traditional services to a whole new array of options ranging from partnering to single source accountability; from design/bid/build to turnkey. Changes in procurement and delivery of architecture and engineering services are rapidly evolving. Construction process methodologies such as BIM (Building Information Modeling), IPD (Integrated Project Delivery), and DBOM (Design, Build Operate and Maintain) are placing new demands on AE firms to adapt their processes as well as their relationships within the project delivery team.
We often find ourselves responding to what was requested only to find a competitor proposing something entirely different, making us look out of step. What’s really right for the client?
In this webinar, Ed Friedrichs, Chairman of Zweigwhite, LLC, talks about developing strategies for your unique value proposition and defining your role to be specifically relevant to the markets you serve. This session will also provide insights on how to gear your organization to respond in real time to changing markets.
At the end of the webinar, attendees will be able to:
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Understand new forms of construction practice: who’s doing what and why?
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Define the role in various processes for which you are uniquely positioned to provide leadership
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Re-tool your culture to adapt in real time to your unique role, project by project.
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Recruit and educate staff for flexibility and adaptability
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Identify what forms does leadership take in response to these market conditions
The following people will benefit most from attending this webinar:
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CEO
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President
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Principal Partner
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Chief Marketing Officer |
Ed Friedrichs
Chairman
ZweigWhite
Following a 34 year career with Gensler, leading its development as a globally integrated architecture, interior design and planning practice, Ed has spent the last seven years consulting to a variety of architecture, engineering and product companies throughout the US. His focus has been on strategic direction in practice development and marketing, helping each firm to uniquely tailor its offerings to a rapidly changing marketplace. He is currently the Chairman of Zweigwhite, LLC. |
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