Short-sighted businesses will find out the hard way that you can’t grow without long-term plans and vision. The same is true for architecture and design firms that seem to keep their future plans limited to the next month, the next quarter, or the next project. Part of building a strong firm that continues to grow over the years is to develop long-term goals and vision. Do you know where you want your firm to be in 10 years? What will it look like? Who will work for the firm? What kind of culture will it have? Who will run the firm? These are all important questions that a firm must consider in addition to its short-term strategies.

Ed Friedrichs, an architecture industry leader, shares his own insights on helping a firm exceed its expectations far into the future. He discusses topics like hiring the right people, planning for leadership, developing a business plan based on current market drivers, knowing your competition, building lasting client relationships, and more. Ed gives the reader insightful feedback through his personal reflections about how he’s come so far in the architecture industry. Long-cycle Strategies for a Short-cycle World: Build Enduring Value in Your Enterprise is a must-have business book for any design or construction firm leader who wants to reach new heights in the architecture industry.

About the Author: At Gensler Architecture, Design & Planning Worldwide, Ed Friedrichs served as president from October 2000, and as president and chief executive officer from October 2000 to September 2003. Mr. Friedrichs is currently a member of the board of overseers of the University of Pennsylvania School of Design and a member of the executive boards of the San Francisco Council of the Boy Scouts of America, a non-profit organization. He holds a B.A. from Stanford University and an M.A. in Architecture from the University of Pennsylvania. Mr. Friedrichs, along with his wife, Pat, currently provides strategic consulting to a number of companies. He also serves as a chairman for ZweigWhite, LLC.