Debbie Frederiksen’s career spans 17 years in the architecture / engineering / planning industry. Most recently, Debbie was Director of Marketing at internationally renowned Populous (formerly HOK Sport) where she provided strategic guidance and quality control of marketing, business development and branding activities for 7 US offices. Since joining ZweigWhite Debbie has worked on client perception studies, market research, and marketing audit development. Her expertise includes strategic marketing plans, financial analysis, CRM systems, presentation coaching, key message development, brand management and trends and target market research.

Debbie is a Certified Professional Services Marketer (CPSM) as designated by the Society of Marketing Professional Services. She has presented marketing and business development best practices at SMPS regional meetings, Deltek Vision user groups, and ZweigWhite’s Principal’s Academy conference and Marketing Management webinar series. She is also a contributing author to The Zweig Marketing Letter and CENews.