• Go beyond marketing theory and see 100 real-life examples of direct marketing campaigns that have worked for A/E firms
• Get a behind-the-scenes look at how A/E firms develop outstanding direct marketing campaigns
• See examples of web sites, postcards, brochures, newsletters, surveys, advertising, and other direct marketing campaigns that have gotten real results.
• Find out how much A/E firms spend on winning direct marketing campaigns— and their money-saving strategies
• Get ideas and inspiration for creatively marketing your own firm’s services and building your brand name with direct marketing

Learning the latest theory can help you develop successful direct marketing campaigns. But it’s much more helpful to see these ideas put into action. That’s why ZweigWhite developed Outstanding A/E Marketing Campaigns, 2nd Edition. This new publication goes beyond marketing theory and shows you real-life examples of direct marketing campaigns that have worked for design firms.

Gathered from the pages of The Zweig A/E Marketing Letter, the newsletter delivering real-world tactics at work in design firms today, this publication provides a single collection of innovative direct marketing campaigns of all types that architecture, engineering, environmental consulting, and planning firms have used to build name recognition, get results, and win jobs. Outstanding A/E Marketing Campaigns, 2nd Edition profiles newsletters, web sites, postcards, brochures, holiday pieces, magazines, and other successful direct marketing pieces.

The publication contains 100 detailed profiles. You’ll see what happened and get the behind-the-scenes story from the staff that developed the campaign. See what worked and what didn’t work. How much did it cost? Where did firms compile their mailing lists? How big were the campaigns? What was done in-house vs. farmed out to designers and consultants? What did clients think of it? Each profile answers these questions and more.

The publication only contains direct marketing campaigns from A/E firms, so you’ll be able to see examples that a firm like yours can implement. And Outstanding A/E Marketing Campaigns, 2nd Edition includes profiles of marketing pieces from firms of all sizes and types. No matter how small or large your firm, you’ll get ideas for your own direct marketing campaign. And you can see how your marketing campaigns stack up against competitors or similar firms across the U.S.

See what’s working for other A/E firms. Get inspiration for your own innovative marketing program. Order Outstanding A/E Marketing Campaigns, 2nd Edition today.

Introduction
Outstanding A/E marketing campaign profiles
Advertising
Books
Brochures
Direct mail
Holiday pieces
Magazines
Newsletters
Postcards
Presentations
Press kits
Proposals
Seminars
Special events
Surveys
Videos
Web sites
Other outstanding marketing ideas
Tying it all together
Index