• Lesson 1: What is Marketing?— And why most of what you read and hear is wrong
• Lesson 2: The Marketing Revolution— "Process marketing" and positioning
• Lesson 3: Marketing Implementation— How to start a marketing revolution in your firm

Are your marketing efforts stuck in the mud? Cold calls not being made? Tired of competing only on price and location? If so, you’re not alone. With ZweigWhite’s Revolutionary Marketing! A Video Seminar on DVD, you’ll learn how to better position your A/E firm in the market(s) you want to serve— then plan and implement a marketing process that provides a steady and consistent flow of new work.

Revolutionary Marketing! A Video Seminar on DVD features Mark Zweig, founder of ZweigWhite, and his best ideas and most revolutionary marketing strategies for A/E and environmental professionals. The DVD consists of three, 60-minute lessons guaranteed to show you what’s wrong with the status quo and what specific things you can do to start a marketing revolution in your A/E firm.

Get ready to learn something new about marketing— and have fun doing it. ZweigWhite’s Revolutionary Marketing! A Video Seminar on DVD is informative and entertaining. Each lesson stands on its own as a complete program. Together, these lessons form a total message about why there is a better way to go about marketing, and what specific things you can do to make your marketing efforts more effective than your competitors’. Don’t miss the chance to discover how to crank up the intensity and effectiveness of your own marketing program!

These programs are fun, they’re on-target, they take no prisoners, and they get you excited about the marketing possibilities in your A/E firm. Forget all the marketing gimmicks and fads. Once you’ve seen ZweigWhite’s Revolutionary Marketing! A Video Seminar, you’ll never look at
marketing professional services the same way again.

Mark Zweig, founder of ZweigWhite, is one of today’s most sought-after consultants and speakers on the subject of management in architecture, engineering, planning, and environmental consulting firms. He’s worked with hundreds of professional service firms around the U.S. to make their businesses more successful. 

These programs are fun, they’re on-target, they take no prisoners, and they get you excited about the marketing possibilities in your firm. Forget all the marketing gimmicks and fads. Once you’ve seen the program, you’ll never look at marketing professional services the same way again.

Get ready to learn something new about marketing—and have fun doing it. We’ve made these hour-long tapes informative and entertaining. Each stands on its own as a complete program. Together, they form a total message about:

• Why there is a better way to go about marketing, and
• What specific things you can do to start your own marketing revolution.

Don’t miss the chance to discover how to crank up the intensity and effectiveness of your own marketing program!

• Why we need a revolution in marketing
• Marketing vs. selling
• Marketing as a science
• Proactive marketing
• Features vs. benefits
• Market sectors
• The service life cycle
• History of marketing in A/E/P and environmental consulting firms
• Why marketing as a discipline and marketers as people don’t get the respect they deserve
• More!

• Institutionalizing your success
• Cementing the relationship between you and your clients
• Establishing a marketing culture
• Investment in marketing
• Giving your branch offices a reason to be a part of the company
• Tracking and reporting on the numbers
• Developing new services to sell the same group of clients
• More!

• Public relations
• Handling inquiries
• Intelligence gathering
• Go/No-go decision making
• Brochures and newsletters
• Telemarketing/cold calling
• Proposals and presentations
• More!