Is your firm still sending press releases out on a regular basis? Why not?
Getting good press coverage is one of the most powerful and least expensive ways to build your firm’s image, credibility, and name recognition among your current and prospective clients— even more so in today’s online environment. With the growing numbers free press sites, press tracking tools, and social media sites, press releases should not be overlooked as a tool for name recognition, website traffic, and eventually new business!
Your first step to getting good press coverage is to have a targeted, up-to-date, comprehensive press list. ZweigWhite’s Ready-to-Go AEC Press List, 2010-2011 Edition, gives A/E firms tips on ramping up outdated press releases so they thrive in today’s online world. |
Along with the ready-made press list with hundreds of AEC contacts, with ZweigWhite’s Ready-to-Go AEC Press List you’ll get:
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Downloadable Microsoft Excel contact files
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Sample press releases
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Online/social media press advice
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A list of industry blogs and social media groups
- A list of AEC industry Twitter accounts including media sources and associations
ZweigWhite’s Ready-to-Go AEC Press List contains complete contact information for hundreds of publications that your clients and potential clients read. In addition to popular AEC industry publications, our Ready-to-Go AEC Press List profiles publications in virtually every market sector in which AEC firms work—including transportation, education, health care, residential development, environmental and much more.
The Ready-to-Go AEC Press List also includes an electronic copy of the complete press list in Microsoft Excel format, "ready-to-go" for merging into your own marketing and press promotions. There’s no need to reenter all the information from the book. The list is organized into market sectors, so it is easy to target the publications you want to reach.
Ready-to-Go AEC Press List also includes valuable advice for pitching story ideas to editors and getting press releases into print. Use these tips together with the contact information to make your publicity efforts a success. Plus, the handy index in the back makes it easy to locate specific publications you may be interested in. And, unlike generic press directories, all of the information is specifically targeted at AEC firms like yours. |
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Getting the Most From Your Press List
Press Lists in Today's Design and Construction Industries
Compile a Surefire Press List
Write Effective Press Releases
Bring Attention to Your Online Press Releases
Distribute Press Releases Online
Capitalize on Your Press Coverage
- Business Publications
- Major Newspapers and Magazines
- Construction Industry Publications
- A/E/P and Environmental Industry Publications
Architecture and Design
Engineering
Environmental
Information Technology
Landscape Architecture and Planning
Management and Marketing
Surveying and Mapping
- Publications by AEC Market Sector
Airports
Biotechnology/Pharmaceutical
Commercial Development
Environmental
Facilities Management
Government/Military
Health Care
Higher Education
Highways & Bridges
Hospitality/Recreation
Industrial
Justice Facilities
K-12 Schools
Power
Rail/Transit
Residential Development
Residential Development: Multifamily
Retail Development
Telecommunications
Water/wastewater
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Appendix A: Sample Press Releases
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