The importance of effective writing and doing it well, shows that quality is important to you. Even in a high-tech digital world, writing skills still matter. With the extremely competitive environment our challenging economy has created, A/E firms must truly stand out. Polished communication skills, attention to detail and clear organizational identity can give companies the important “leg up” on the competition.
By becoming more proficient in writing, technical professionals can save time, increase productivity and improve a firm’s organizational identity. Using a case study, this 90-minute webinar profiles the benefits of conducting a writing course to provide professionals with training to improve their writing in common communication tools, such as letters, memos and proposals. |
The importance of effective writing and doing it well, shows that quality is important to you. Even in a high-tech digital world, writing skills still matter. With the extremely competitive environment our challenging economy has created, A/E firms must truly stand out. Polished communication skills, attention to detail and clear organizational identity can give companies the important “leg up” on the competition.
By becoming more proficient in writing, technical professionals can save time, increase productivity and improve a firm’s organizational identity. Using a case study, this 90-minute webinar profiles the benefits of conducting a writing course to provide professionals with training to improve their writing in common communication tools, such as letters, memos and proposals.
Methods for development and key topic areas of the training as well as do’s and don’ts for creating effective programs will be discussed. Topics include:
-
Respecting a reader’s time: In today’s busy business environment, it is critical to write in a clear
and concise manner
-
Communication & organizational identity: Correspondence is a deliverable and should be
treated as such
- Practical training: Keep it short and simple, with real world examples
- Training development: Gather writing samples and develop target areas for improvement
Who would benefit from this information?
Anyone from marketing coordinators to project managers, to principals in the A/E industry would benefit from this information. Writing is an important skill for all roles and levels in an organization. |
 Kim MesserLBJ, Inc.
Kim Messer is a sales and marketing coordinator with 10 years of experience. She specializes in the planning and authoring of marketing and media communications. Her experience includes advertising, press relations, proposal writing, newsletters, award submittals and Web site content. With a degree in journalism, she is skilled in clearly communicating technical content and in helping technical professionals improve their communication skills. She has trained more than 100 of her co-workers with a writing course she custom built for the organization. |
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