The purpose of strategy is to protect the firm in a downturn by focusing it squarely on the core business and then help grow the firm in a recovery by “over investing” in the core business to gain market advantage. Engineering firm management teams are under extreme pressure to weather the severe economic downturn while simultaneously preparing their firms to benefit from the recovery. The biggest risk in a downturn is committing resources to what’s not important and ignoring what is. But how do we know what’s important? And when we know, how do we keep the organization focused on building (or at least maintaining) strength in that area.  It’s a matter of focus and execution which is the role of strategy. 

 

Join business performance consultant Brian Kinahan for this fast-paced, wide-ranging webinar that explains the power of strategy based on the concept of core business, how to identify the core, how to build and communicate the strategy, and how to align the entire organization to execute the strategy while keeping an eye on external changes that may require a shift in emphasis or even in strategy.