The Zweig Letter Special Issue: Business Development Solutions
Articles include:
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Editorial: Selling professional services—Mark Zweig answers six questions that are being asked by firms in the industry.
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Developing your business the "write" way— Winning new business can be as easy as contributing an article to the company newsletter.
- A/E Business News— Autodesk cuts workforce, and Illinois tollway subpoenaed. Plus, officials waiting for stimulus funds.
- On the Record: Winning BD strategies— Find out what business development tactics firm leaders are using today in the A/E and environmental services industry.
- Guest Speaker: Manager outcomes, not activities—The best way to guage your marketing effectiveness is to measure results (with Wally Hise of HDR Engineering, Inc).
- Getting everyone involved in marketing— Learn how every member of your staff can contribute to your firm's marketing efforts.
- Adjusting BD to economic changes— The industry landscape has changed, and your firm needs to change along with it to remain competitive.
Issue 801 originally published February 23, 2009
ABOUT THE ZWEIG LETTER The Zweig Letter—the voice of reason for architecture, engineering, and environmental consulting firms—is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every eight-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru Mark Zweig. Mark is radical, sensible, and thought-provoking—with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.
Every issue is packed with news you can use, analysis of important trends, management tips and best practices, important events and resources, plus an inside look at how real people in real A/E and environmental services firms are tackling today's challenges. The newsletter also includes articles from ZweigWhite expert consultants, who make their livings helping A/E and environmental services firms across the U.S. solve business problems and reach their potential. Plus, subscribers gain exclusive unlimited access to our online knowledge bank containing more than 16 years of The Zweig Letter archives. More
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