The Zweig Letter Special Issue: Breaking into New Markets
Articles include:
- Editorial: Breaking into new markets— Mark Zweig lists six points that firm leaders should consider before entering a new market.
-
Green markets present most opportunities— Firms should be thinking about renewable resources in their designs and buildings.
-
Going international— Overseas expansion appeals to many, works well when carefully planned.
- Research before jumping into a new market— Finding out what new markets to pursue and how to pursue them involves a lot of homework.
- Case study: New markets, new opportunity— Firm leader touts importance of geographic expansion.
- On the record: Entering a new market— Find out how other firms are identifying and entering new markets.
Issue 814 originally published May 25, 2009
ABOUT THE ZWEIG LETTER
The Zweig Letter—the voice of reason for architecture, engineering, and environmental consulting firms—is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every eight-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru Mark Zweig. Mark is radical, sensible, and thought-provoking—with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.
Every issue is packed with news you can use, analysis of important trends, management tips and best practices, important events and resources, plus an inside look at how real people in real A/E and environmental services firms are tackling today's challenges. The newsletter also includes articles from ZweigWhite expert consultants, who make their livings helping A/E and environmental services firms across the U.S. solve business problems and reach their potential. Plus, subscribers gain exclusive unlimited access to our online knowledge bank containing more than 16 years of The Zweig Letter archives. More
LICENSE INFORMATION
Single Reader License: For individual use. You are entitled to print and distribute one paper copy, but may not distribute the electronic file or post it on a company network or intranet.
Site License: For one office location, up to 200 people. You may print five copies for use in your location, post the electronic file on an intranet or local network, and e-mail this file to others within your office. Rights for multiple offices within a single firm may be purchased by increasing the quantity in the order form.You may not otherwise distribute or reproduce this material, in part or in whole, without permission from the publishers.
For further information, review copies for members of the media, or to order paper reprints or wider distribution rights, please contact the editors of The Zweig Letter at 800-466-6275 (M-F 8:30-5:30 ET).
|
