Google search on “CRM failures” gets 2,660,000 results while a search on “CRM success” returns 1,420,000 results. Those figures sum up the challenge of CRM implementation for small and mid-sized firms – it can be done successfully but risk of failure is high. An effective CRM system providing timely, accurate, detailed information can be a significant business development resource for firms. But spending time and money on an ineffective CRM system that doesn’t deliver a measurable ROI can be a huge setback. Too often, the failure of CRM implementation isn’t due to the specific technology selected, rather the process is doomed at the start because of poor needs definition, unfocused project development, and lack of internal customer buy-in. Dudek, a mid-sized environmental and engineering firm, used product development methodology from the software industry to establish clearly defined needs and goals to quickly design and launch a low-cost CRM that meets real business needs.
Sponsored by Deltek
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Google search on “CRM failures” gets 2,660,000 results while a search on “CRM success” returns 1,420,000 results. Those figures sum up the challenge of CRM implementation for small and mid-sized firms – it can be done successfully but risk of failure is high. An effective CRM system providing timely, accurate, detailed information can be a significant business development resource for firms. But spending time and money on an ineffective CRM system that doesn’t deliver a measurable ROI can be a huge setback. Too often, the failure of CRM implementation isn’t due to the specific technology selected, rather the process is doomed at the start because of poor needs definition, unfocused project development, and lack of internal customer buy-in. Dudek, a mid-sized environmental and engineering firm, used product development methodology from the software industry to establish clearly defined needs and goals to quickly design and launch a low-cost CRM that meets real business needs.
Join Mark Forster for this 90-minute webinar that covers:
Who would benefit from this information?
Small and mid-sized firms, marketing directors, BD directors, firm principals
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Mark Forster has more than 20 years experience managing marketing and business development programs, primarily for fast-growing small to mid-sized companies. Mark spent 12 years in senior marketing positions for software and Internet companies where he oversaw market staratgy, product development and sales. He joined the A/E industry in 2005 when he became marketing director for Dudek, a 200-person environmental and engineering firm selected by ZweigWhite as a "Hot Firm" in 2008 and 2009, and by Envirnmental Business Journal as one of the best environmental firms to work for in the U.S. Prior to his marketing career, Mark spent six years as a Los Angeles Times staff writer. Mark holds a masters degree in communications from Stanford University and a bachelor's degree in history from UC Santa Barbara. He has taught marketing and communications programs at the University of California, San Diego. |
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