Concern over the condition of the economy has been at the top of peoples' minds this year. Firm leaders need to be thinking more about strategic direction for their company in preparing for the next upturn, rather than just finding a job to keep staff employed this week. This live webinar from the 2009 Hot Firm Conference features two key industry representatives who will provide insight into how the industry has changed during this downturn, and how it will look during the next upturn.
Kermit Baker, PhD, Chief Economist, American Institute of Architects, will address these issues:
- How the economy is shaping business conditions at architecture firms
- Where we are in the design cycle, and when we're likely to emerge from this recession
- The construction outlook for 2010 for key nonresidential sectors
- How longer-term economic trends are affecting the practice of architecture
Mark "Rusty" Sherwood, Vice President, Global Accounts, McGraw-Hill Construction will present:
- A strategic perspective on the present and future state of US construction activity, and what leading A&E firms are now considering to compete and win today, while preparing for the next up-cycle in construction activity
- A synopsis of McGraw-Hill Construction's Outlook of construction activity including their national forecast across major structure types, and the two-plus year effects of ARRA stimulus funding
- A distillation of MHC's extensive research on significant trends shaping the "where," "what," and "how" facets of US design and construction, and the strategic implications each trend represents to A&E firms
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 Kermit Baker, PhD, Chief Economist, American Institute of ArchitectsIn his capacity at the AIA, Kermit Baker analyzes business and construction trends for the U.S. economy, and examines their impact on AIA members and the architectural profession. He is also a senior research fellow at Harvard University's Joint Center for Housing Studies, and is the project director of the Remodeling Futures Program, a research project that seeks to develop an improved understanding of the dynamics of the U.S. repair and renovation industry so that businesses can better take advantage of the opportunities that this market offers.
 Mark "Rusty" Sherwood, Vice President, Global Accounts, McGraw-Hill ConstructionMcGraw-Hill Construction's National/Global Services Group serves the market insight and access needs of national and international AEC firms, and national finance, insurance, technology, equipment and product distribution clientele. A senior manager with McGraw-Hill for over 11 years, Rusty Sherwood has developed, organized, and led business development and market strategies for all of MHC's customer segments including the regional and national AEC community and the national building product manufacturers group. Rusty co-founded and chairs the AEC Business Builder's Forum, a consortium of senior level AEC marketing and business development executives convened for the purpose of debate and consideration of present trends, economic issues and best practices shaping our industry. |
Kermit Baker, PhD, Chief Economist, American Institute of ArchitectsIn his capacity at the AIA, Kermit Baker analyzes business and construction trends for the U.S. economy, and examines their impact on AIA members and the architectural profession. He is also a senior research fellow at Harvard University's Joint Center for Housing Studies, and is the project director of the Remodeling Futures Program, a research project that seeks to develop an improved understanding of the dynamics of the U.S. repair and renovation industry so that businesses can better take advantage of the opportunities that this market offers.
Mark "Rusty" Sherwood, Vice President, Global Accounts, McGraw-Hill Construction
McGraw-Hill Construction's National/Global Services Group serves the market insight and access needs of national and international AEC firms, and national finance, insurance, technology, equipment and product distribution clientele. A senior manager with McGraw-Hill for over 11 years, Rusty Sherwood has developed, organized, and led business development and market strategies for all of MHC's customer segments including the regional and national AEC community and the national building product manufacturers group. Rusty co-founded and chairs the AEC Business Builder's Forum, a consortium of senior level AEC marketing and business development executives convened for the purpose of debate and consideration of present trends, economic issues and best practices shaping our industry. |
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