At times, balancing business development and delivery skills while maintaining strong administrative processes and systems can feel like juggling a cat, a rat, and a hatchet.

AEC business leaders face an additional complication in that their value delivery system amounts to the sum total of the talents of their staff. The tangible assets of offices and IT systems cannot generate revenue without the minds and hearts of employees.

One key variable in the competitive advantage equation is an understanding of how environments and cultures are created that reinforce peoples’ innate desire to excel. Indeed, leaders may have no greater responsibility to their companies than the design and maintenance of work environments that engender a sense of loyalty and a desire to continuously improve and deliver services that delight clients.

In this free white paper, Tap Into Your Employees' Innate Desire to Excel, ZweigWhite management expert John Soter (profile) outlines a method and model for understanding the key tenets of behavioral management and the ways managers can create, improve, or turn around their firm’s performance culture. Simply click the "Add to Cart" button above and follow the prompts to receive this complimentary PDF download (registration required).