The Zweig Letter Special Issue: New Markets Focus
Articles include:
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Editorial: Entering New Markets— Mark Zweig offers six pointers.
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Opposing dynamics at work when pursuing your new niche— Point-counterpoint article— You can reinvent yourself/ Patience is a virtue
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A/E Business News— Martha Johnson new GSA administrator, and Banks start lending.
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Smart firms pursuing smart grid work— Next generation of power supply has ample opportunities for engineers to thrive.
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Resources— 2010 Valuation Survey and Becoming an Architect
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Z View: Steps toward finding your niche in the world— Pack these notions and questions for your journey down the strategic trail
- Water market: The beauty of the ordinary— Boring water remains a strong market, regardless of the state of the economy
- You can get on track with high-speed rail— With the Obama administration’s impetus,
it makes more sense than ever to think seriously about this market.
Issue 851 originally published February 22, 2010
ABOUT THE ZWEIG LETTER The Zweig Letter—the voice of reason for architecture, engineering, and environmental consulting firms—is a truly unique management newsletter. Each week, The Zweig Letter keeps A/E and environmental services firm leaders informed, inspired, entertained, and challenged. Every eight-page issue of The Zweig Letter leads off with a hard-hitting editorial from management guru Mark Zweig. Mark is radical, sensible, and thought-provoking—with a dose of humor, to boot. A/E and environmental services firms are not like other businesses, so The Zweig Letter only reports on management ideas that are proven to work in firms like yours.
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