The age of Social Media has come and is in full swing. Facebook, Twitter, LinkedIn and a whole host of other sites are commanding people’s attention and computer usage. Unfortunately, many firms either block these sites because they stop people from working or they don’t know what social media is and how to use it. Because of this, firms are losing out by not using this powerful resource to their advantage. Many firms are still trying to determine how to leverage social media, what the real benefits are, and if it is tied to firm financial performance at all. The firms that apply sound strategy to their social media efforts and communicate with purpose will be the ones that rise to the top as industry leaders.
In this web event, Chris Denby, founder of Markitecture, covers the details behind what it takes to run a successful social media campaign for your A/E firm. Whether you are marketing to the Federal or State government, private corporations or local homeowners, your approach to social media will be different. This webinar helps you develop the proper strategy based on your firm’s goals. |
Social media has created a significant buzz in the AEC industry, with new firms diving head first into Twitter, Facebook and blogging platforms every day. The appeal is clear, as the costs are relatively low when compared to other methods of communication. However, before your firm starts a Facebook Fan Page or Twitter account, there are a few things that should be defined and understood. Not all social media sites are created equal, and some just may not be a good fit for your firm.
There are a number of benefits to your firm’s involvement in social media. It’s just a matter of knowing how to jump in and tailor your efforts to meet your firm’s and prospective clients’ specific needs. Firms that do not leverage this communications channel are losing out.
In this web event, Chris Denby, founder of Markitecture, talks about how to maximize this technology and use it to your firm’s advantage. He also discusses how to use social media properly, how to customize it to suit your marketing needs and what social media vehicles are the best choices for your firm.
Who should attend this event:
• Marketing Directors
• Marketing Coordinators
• Principals
• Firm Management
• Development Professionals
After the event, the participants should be able to understand:
• Why social media efforts need strategy
• What should you be doing differently based on your target clients?
• Why you shouldn’t start a blog
• Why social media isn’t actually “free marketing” and what the resource commitment is
• Which social media channels make the most sense for you to use and why |
Chris Denby
Founder
Markitecture
Chris Denby is the founder of Markitecture, a branding and marketing consultancy focused specifically on the needs of the AEC industry. His professional experience includes strategic marketing, branding and project management work with all types of professional services firms, from environmental engineering consultants on the NYSE and Fortune 100 companies, to start-up architecture firms and residential contractors.
Prior to founding Markitecture, Chris served as an in-house Marketing Director for a mid-sized AEC firm and as Account Executive and strategic lead with multiple advertising/marketing agencies in the DC Metro area. His work in the AEC industry includes marketing to businesses, Federal and State Governments as well as to consumers. His strategic, production and project management experience includes all marketing avenues (social media, websites, advertising in multiple media, banners/signage, print collateral, etc.).
Chris has a Bachelor of Architecture with a Minor in Industrial Design, and a Master of Business Administration with a concentration in Marketing in High Technology Environments, both from Virginia Tech.
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