Full Description

If you’re like many design and construction professionals, you dread writing. But, like it or not, communicating effectively with clients and co-workers is a crucial part of your job, especially if you want to advance your career. Clear, concise writing in letters, memos, proposals, and reports makes you appear more intelligent and reflects well on your firm. It can cement client relationships and help differentiate your company from the error-filled, cumbersome writing produced by your competitors.

Disc 1. Fundamentals of Better Business Writing— This one-hour DVD will show you how to master the basics of business writing and how to make it easier for people to read your writing. You’ll learn how to avoid common writing mistakes and how to adapt your style to your audience.

Disc 2. Beyond the Basics: Better Business Writing— This one-hour DVD program is for professionals who know how to write coherently and effectively, but who need more advanced training to take their writing to the next level. You’ll learn the tricks of the writing trade, the seven blunders of modern writing, tips to avoid writer’s block, how to avoid buzzwords and cliches, common mistakes that even good writers make, and much more.

Poor writing can’t be corrected overnight, but with some guidance and a true desire to improve, most design and construction professionals can become better writers. Learn how to cut down on miscommunication and make the points you need to make in order to win more work, impress clients, and become a greater asset to your firm. Buy one video or both and improve your success through better writing!

Contents

Disc 1. Fundamentals of Better Business Writing

• Why you should improve your writing
• Why engineers, architects, and other technical professionals are poor writers
• Effective writing for A/E/C and environmental consulting professionals
• Common writing errors from design and construction professionals
• How your writing can make a huge difference
• Common misconceptions about writing
• Obstacles in the way of good writing
• Using spell check
• Adapting your writing style to your audience
• Learn the quick fixes that will tighten up your writing
• Tips on proofreading
• Easy-to-read writing
• Feeling good about the end product
• Best resources to improve your writing

Disc 2. Beyond the Basics: Better Business Writing

• Stop making excuses for your bad writing
• Tricks of the writing trade
• Seven blunders of modern writing
• How a good writer can get even better
• Tips to avoid writer’s block
• Is formal writing always necessary
• Tips on e-mail
• Buzzwords and cliches
• Common mistakes that even good writers make
• How to become well-versed in the rules of grammar
• The best and worst things that happened to writing in the past 10 years