Full Description

• Go beyond marketing theory and see 10 real-life case studies of marketing ideas that have generated prospects, projects, and profits for A/E firms
• Get ideas, tactics, and inspiration for creatively marketing your firm’s services
• Get a behind-the-scenes look at how design firms developed their marketing campaigns
• See examples of postcards, brochures, webinars, newsletters, e-mail, open houses, and other marketing tactics that have gotten real results
• Find out how much A/E firms spend on their marketing tactics—and their money-saving strategies

Learning the latest theory can help you develop successful marketing campaigns. But it’s much more helpful to see these ideas put into action. A/E Marketing Ideas in Action goes beyond marketing theory and shows you 10 real-life case studies of marketing ideas that have helped design firms generate more leads, boost their proposal hit rates, and bring more projects in the door.

This report features case studies of 10 of the best design firm marketing ideas that have been profiled in the pages of The Zweig A/E Marketing Letter. A/E Marketing Ideas in Action profiles examples of design firm marketing using the following media:

• Brochures
• E-mail newsletters
• Holiday cards
• Multimedia
• Newsletters
• Open houses
• Original research
• Postcards
• Project case studies
• Webinars

You’ll see what happened and get the behind-the-scenes story from the staff that developed the campaign. See what worked and what didn’t work. How much did it cost? What was done in-house vs. farmed out to designers and consultants? What did clients think of it?

Each case study includes take-away tactics that you can implement in your firm. Get insight and inspiration for your own marketing program. See what’s working in A/E marketing by purchasing a copy of A/E Marketing Ideas in Action today.

Contents

• Foreword
• Brochure (FSB/Texas)
• E-mail Newsletter (PPM Consultants)
• Holiday Card (Shannon & Wilson, Inc.)
• Multimedia (ADD Inc.)
• Newsletter (Lowney Associates)
• Open House (Marr, Shaffer & Miyamoto)
• Original Research (John Portman & Associates)
• Postcard Series (HarleyEllis)
• Project Case Studies (Derck & Edson Associates)
• Webinar (Ellerbe Becket)