Full Description

Great new management ideas for your A/E firm. For 10 years, management guru Mark Zweig has informed, entertained, and inspired A/E firm leaders each week with his lead editorials in The Zweig Letter, the voice of reason for architecture, engineering, and environmental firms. Here in one place are four volumes collecting the best of his opinions that have appeared in The Zweig Letter.

This great series is intended to be an introduction to a different way of thinking, a resource to point you down a new path, and perhaps, toward a new solution to whatever situation you or your firm may be in. Any principal who reads these books, takes the advice to heart, and makes a sincere effort to implement these management ideas will be more successful. There’s a thorough table of contents in the front and an index in the back to help you locate ideas. This collection of management stories and advice is an excellent resource for firm principals who want to see their firms grow and prosper.

Contents

Sample topics: Wishy-washy business plans • Getting back to growth • Profit maximization • Those tricky labor costs • Miserable little demotivators • What’s the real value of your firm? • What do we do with our profits? • When someone you love quits • Marketing from the driver’s seat • Use your top people • Training for success • Project mismanagement • Walking the staffing tightrope • So, you want to be an associate? • Principal roles • Role definitions • So you want to position your firm? • Getting some new work fast • Dangers of the rumor mill • Staying hot when it’s not • Going out gracefully • Smart diversification • Successful business planning • The workplace of the future • Young people you can move up • Finding the money to increase margins and grow