Course Outline / Agenda

DAY ONE

8:00-8:30 AM

> Registration, Light Breakfast, Networking

8:30–9:30 AM

> Introductions and Industry Perspectives;
The Role of Growth in Maximizing Profits and Value

• An overview of the current state and outlook for the A/E industry
• Why growth is critical to long-term success in the current environment
• Outline of the program agenda

9:30–10:30 AM

> Business Planning for Growth, Profitability
and Value Creation

• How to plan for achieving, sustaining and managing growth
• Identifying the common issues and obstacles to growth
• Developing an action-oriented plan

10:30–10:45 AM

> Morning Break

10:45 AM-12:00 PM

> Marketing and Business Development to Remain Competitive in Any Market

• Tying marketing to strategy
•  How to define, segment and target markets
• How to build market awareness and “brand equity”

12:00–1:00 PM

> Lunch

1:00–2:30 PM

> Capitalizing a Growing Firm

• Why growth takes capital and consumes cash
• Your sources of capital as a business owner and their costs and benefits
• Maximizing cash flow in a growing firm

2:30–3:45 PM

> Afternoon Break

2:45–4:00 PM

> Merger & Acquisition as a Strategic Initiative

• The current M&A climate
• Reasons to consider an acquisition
• Evaluating and structuring a transaction

5:00–7:00 PM

> Cocktail Reception

DAY TWO

8:00-8:30 AM

> Registration, Light Breakfast, Networking

8:30–9:15 AM

> Organization Structure

• The organizational elements of successful firms
• The pros and cons of various organizational structures
• How to build a structure that can grow with your firm

9:15-10:00 AM

> Attracting and Retaining Exceptional Staff

• How to distinguish yourself from other employers
• Tools for improving staff retention
• Strategies for recruiting the best staff

10:00–10:15 AM

> Morning Break

10:15 AM-11:15 AM

> Leadership Development

• How to identify leaders within your firm
• Cultivating leadership skills and training managers

11:15 AM-12:15 PM

> Planning Your Exit

• Understand the various exit options available
• How to maximize the value and liquidity of your investment
• Setting the stage for a graceful exit

12:15-12:30 PM

> Wrap-up and Program Conclusion

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