The Principals Academy

A total management course for architecture, engineering and environmental firm leaders

Upgrade your business management skills

The Principals Academy is a crash course in all aspects of managing a professional service firm. The program is presented by a TEAM of speakers—including ZweigWhite founder and CEO Mark Zweig—with extensive experience working with and for A/E firms. They have a clear understanding of what it takes to survive, and even thrive, in any economy.

The two-day agenda covers six critical areas of business management from the unique perspective of architecture, engineering, and environmental consulting firms, and is presented in tutorial and case study workshop sessions.

• Business Planning
• Financial Management
• Project Management
• Ownership Transition Planning
• Human Resources Management
• Marketing/Business Development

Who should attend:

• Presidents, CEOs, CFOs, and COOs of architecture, engineering, planning, environmental consulting, and construction businesses
• AEC firm owners
• Experienced principals looking to enhance their knowledge
• Legal, accounting, insurance, consulting, and advisors specialized in the AEC industry
• Associates and recently-names principals
• Department, division and branch managers
• Project Managers and senior technical staff
• Anyone who aspires to become a principal in an A/E/P Firm
• Teams of current and future A/E/C and Environmental firm leaders

Why attend Principals Academy:

• Learn what it takes to be a successful leader in this business
• Hear about industry best practices that the most-successful firms use to stay on top
• Gain a wider perspective on A/E firm management
• Return armed with leadership and teambuilding strategies to share with other principals, managers, and staff

You will learn about these critical elements of
firm performance:

• How to develop a business plan that will help your firm succeed
• The fundamentals of sound financial management
• The keys to managing projects efficiently and profitably
• How to find and keep top level talent
• How to ensure the firm’s survival through ownership transition

Your course fee includes:
A comprehensive seminar workbook, continental breakfast, lunch, and refreshments each day. Plus, you're invited to join seminar presenters and fellow attendees for an open-bar cocktail and networking reception in the hotel at the conclusion of the first day.

Special Feature: Case Study Workshop
The Principals Academy program includes a case study workshop session that will provide an opportunity to practice implementing these management strategies in a supervised test case scenario. Participants will be divided into small groups to examine and solve real “A/E world” management issues and will present their analysis and final recommendations to all the attendees.