About The Principals Academy Team

Unlike other management programs, The Principals Academy is presented by a TEAM of speakers, with extensive experience working with and for A/E firms. This insider perspective guarantees that the information you receive will be relevant to your job and the industry. 

Mark Zweig
Founder and Director, ZweigWhite

Mark C. Zweig is best known as the leading expert in management for the AEC and environmental industry. With more than 30 years as a student of the industry, Mark knows AEC and environmental consulting firms inside and out. He founded Mark Zweig & Associates in 1988, which later became ZweigWhite in 1991. Mark has worked with firms of all sizes and types throughout the U.S. and abroad, and helped them solve just about every problem—from strategic business planning, to turnarounds, to partner separations, to organizational restructuring, to mergers and acquisitions, to jump starting marketing, to dealing with cash flow crises, solving tricky ownership transition scenarios, and more. He has authored 10 books on AEC and environmental firm management and thousands of leaders of AEC and environmental consulting firms turn to his editorials in The Zweig Letter each week for information, insight, and inspiration.
 

Christine Brack, PMP
Principal, ZweigWhite

Christine Brack is a Principal based in ZweigWhite’s Chicago office and works with architecture, engineering, development, and environmental consulting firms in the U.S. and abroad to achieve their goals from vision through implementation. Her business planning engagements design strategic and tactical initiatives relative to long term growth, market sector planning, business development effectiveness, organizational alignment, and operational improvement. With projects at the core of their business, Christine also consults clients on project delivery and assists in implementing changes and best practices via firm-wide education and training.

Her AEC experience comes after spending eight years as a project manager with a general contractor on new construction and adaptive reuse projects in the higher education arena. Using her knowledge of this market and maintaining an expertise on trends and drivers, she advises clients interested in entering this segment. Also prior to ZweigWhite, Christine was a strategy and research consultant at both Frost & Sullivan and The Economist Intelligence Unit. Today her market research projects focus on opportunities within the water and wastewater space.

Within the industry, Christine is a Professional Affiliate of the AIA and serves on the Practice Management Knowledge Community for the Chicago Chapter, as well as, a member of SMPS—the Society for Marketing Professional Services. She is a frequent speaker at AIA and ACEC regional seminars and ZweigWhite’s Principal’s Academy, Hot Firm, and Best Firm to Work For conferences. She is also a contributing author to The Zweig Letter, Marketing Now, The Zweig HR Letter, and CENews.

Christine received her MBA from Thunderbird, The American Graduate School of International Management, Bachelor of Business Administration (BBA) from Saint Mary’s of Notre Dame, and Bachelor of Arts (BA) in German Language from Purdue University. She also holds the Project Management Professional (PMP) designation from the Project Management Institute (PMI).
 

Hobson Hogan
Principal, ZweigWhite

Hobson Hogan is a seasoned mergers and acquisitions professional with significant experience in A/E/C industry. Hobson assists architectural, engineering and construction firms with strategy formulation and ownership transfer issues, including buyer and seller representations.

Hobson has an extensive background in finance, strategic planning, consulting and engineering. His experience provides him with an understanding of difficult organizational, operational and strategic issues facing the A/E/C industry. Prior to joining ZW, Hobson was a Senior Associate with FMI Capital Advisors, Inc. In addition, Hobson has worked in various finance and consulting positions for Progress Energy and Accenture. Hobson has also worked as a practicing engineer for The Coca-Cola Company.

Mr. Hogan earned a Bachelor of Industrial Engineering with honors from the Georgia Institute of Technology and a Master of Business Administration from the University of North Carolina at Chapel Hill. He also holds General Securities Representative licenses (Series 7, 63 & 79) from the Securities and Exchange Commission and FINRA.
 

Greg Anderson
Consultant

Gregory C. Anderson is a strategic consultant at ZweigWhite. He helps A/E firms with a variety of financial matters, including financial management, operations management and mergers and acquisitions. Prior to Greg’s association with ZweigWhite, he was Chief Financial Officer and Chief Operating Officer for Ellerbe Becket for 8 years. While there, Greg's goal was to turn the company’s entire finances around. In 2009, under Greg's leadership, the firm's profitability was the highest it's ever been. Greg began his career as a CPA at the small business department of a national firm where he coached small business owners in developing strategic plans and financial systems. Through his experiences at multiple service industries, including distribution, retail, electronic media and supply chain management, Greg has built a solid set of skills and best practices that now brings a fresh perspective to the A/E industry. Greg is a graduate of the University of Minnesota Carlson School of Management and its Graduate School Executive Program.

Locations and Dates

Registration information
 

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