Unlike other management programs, The Principals Academy is presented
by a TEAM of speakers, with extensive experience working with and for A/E
firms. This insider perspective guarantees that the information you receive
will be relevant to your job and the industry.
Mark
Zweig
Chairman and CEO, ZweigWhite
Mark C. Zweig is best known as the leading expert in management for the
AEC and environmental industry. With more than 30 years as a student of
the industry, Mark knows AEC and environmental consulting firms inside and
out. He founded Mark Zweig & Associates in 1988, which later became
ZweigWhite in 1991. Mark has worked with firms of all sizes and types
throughout the U.S. and abroad, and helped them solve just about every
problem—from strategic business planning, to turnarounds, to partner
separations, to organizational restructuring, to mergers and acquisitions,
to jump starting marketing, to dealing with cash flow crises, solving tricky
ownership transition scenarios, and more. He has authored 10 books on AEC
and environmental firm management and thousands of leaders of AEC and
environmental consulting firms turn to his editorials in The Zweig Letter
each week for information, insight, and inspiration.
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Christine Brack,
PMP
Principal, Business Planning
ZweigWhite
Christine Brack is based in ZweigWhite’s Chicago office and works with architecture, engineering, development, and environmental consulting firms in the U.S. and abroad to achieve their goals from vision through implementation. Her business planning engagements design strategic and tactical initiatives relative to long term growth, market sector planning, business development effectiveness, organizational alignment, and operational improvement. With projects at the core of their business, Christine also consults clients on project delivery and assists in implementing changes and best practices via firm-wide education and training.
Her AEC experience comes after spending eight years as a project manager with a general contractor on new construction and adaptive reuse projects in the higher education arena. Also prior to ZweigWhite, Christine was a strategy and research consultant at both Frost & Sullivan and The Economist Intelligence Unit. Within the industry, Christine is a Professional Affiliate of the AIA and serves on the Practice Management Knowledge Community for the Chicago Chapter, as well as, a member of SMPS—the Society for Marketing Professional Services. She is a frequent speaker at AIA and ACEC regional seminars and is also a contributing author to The Zweig Letter, The Zweig Marketing Letter, and CENews.
Christine received her MBA from Thunderbird, The American Graduate School of International Management, Bachelor of Business Administration (BBA) from Saint Mary’s of Notre Dame, and Bachelor of Arts (BA) in German Language from Purdue University. She also holds the Project Management Professional (PMP) designation from the Project Management Institute (PMI).
Jeremy Clarke, Director
Executive Search Consulting, ZweigWhite
Jeremy Clarke is a native of Iowa and a decorated veteran of the 1990 Persian Gulf War. After serving 11 years with the U.S. Air Force (at home and abroad), Jeremy has enjoyed a successful 13-year Recruiting career, and has served in lead strategic Executive Search positions within some of America’s largest and most respected companies, to include: Wal-Mart, Cox Communications, Rockwell International, and Korn Ferry International.
Jeremy is a seasoned Executive Search expert who leverages domestic and international Recruiting expertise spanning A/E, Retail, CPG, IT, Telecommunications, Energy, Environmental, Transportation, Logistics, Aerospace, and Manufacturing disciplines. His extensive understanding of candidate behavior and candidate management best-practices positions him one of the best Recruiting professionals in the business. What’s more, Jeremy has been entrusted to develop and lead progressive and forward-thinking Recruiting concepts still deployed in many of America’s largest companies today, to include: Employer-of-Choice branding strategies, Recruiting Measurement/Metrics architecture, Identification Research strategies, Selection Process protocols, Passive-Candidate acquisition strategies, Employee Referral programs, Relocation programs/architecture and Strategic Recruiter Training programs.
Jeremy has a passion for his trade, and takes this business very, very seriously. Far beyond “strategies, designs, and protocols”, Jeremy passionately embraces the understanding that Recruiting is about human beings first. Because that’s true, Jeremy places uncompromising emphasis on integrity, ethics, and professionalism. Further, he is meticulously attentive to execution, and to ensuring that ZweigWhite is always seen as worthy ambassadors of the stewardship entrusted to us by our clients.
Jeremy resides in Bella Vista, Arkansas with his wife of 23 years and 2 daughters. Additionally, Jeremy serves as a bi-vocational pastor at Legacy Baptist Church in Bentonville, AR.
Hobson
Hogan
Principal, ZweigWhite
Hobson Hogan is a seasoned mergers and acquisitions professional with
significant experience in A/E/C industry. Hobson assists architectural,
engineering and construction firms with strategy formulation and ownership
transfer issues, including buyer and seller representations.
Hobson has an extensive background in finance, strategic planning,
consulting and engineering. His experience provides him with an
understanding of difficult organizational, operational and strategic issues
facing the A/E/C industry. Prior to joining ZW, Hobson was a Senior
Associate with FMI Capital Advisors, Inc. In addition, Hobson has worked in
various finance and consulting positions for Progress Energy and Accenture.
Hobson has also worked as a practicing engineer for The Coca-Cola Company.
Mr. Hogan earned a Bachelor of Industrial Engineering with honors from the
Georgia Institute of Technology and a Master of Business Administration from
the University of North Carolina at Chapel Hill. He also holds General
Securities Representative licenses (Series 7, 63 & 79) from the Securities
and Exchange Commission and FINRA.
Tracey D. Jeffers
Principal Zweig White Consulting
Tracey Jeffers holds the senior-level Certified Business Appraiser (CBA) designation conferred by The Institute of Business Appraisers, the Certified Machinery and Equipment Appraiser (CMEA) designation conferred by the NEBB Institute and the Senior Business Analyst (SBA) designation awarded by the Society of Business Analysts. Jeffers has completed valuations in multiple states ranging from small businesses to multi-million dollar operating companies to holding companies with a variety of assets. Additionally, she has served as an expert witness on business valuation litigation matters.
Tracey was elected to the Institute of Business Appraisers’ Professional Responsibility Board in 2009 and served as chair during its inaugural year. She also serves on the Institute’s Qualifications Review Committee and was recently named an IBA 2009/2010 distinguished member. Tracey earned a Bachelor of Science from Louisiana Tech University and an MBA from the University of Arkansas, Sam M. Walton College of Business. Jeffers is a member of the Institute of Business Appraisers, NEBB Institute and Society of Business Analysts. She is a board member of the American Business Appraisers® National Network.
Locally, Tracey serves on the board of the Financing Ozarks Regional Growth and Economy (FORGE) non-profit organization and she has been a guest speaker for groups throughout Northwest Arkansas. Jeffers was honored with the Northwest Arkansas Business Journal’s 40 Under 40 recognition in 2006 and served as a committee co-chair for the Northwest Arkansas Business Women’s Conference from 2006 to 2009.
Tracey’s prior professional experience includes eight years as Center Director for the US Small Business Administration’s Small Business Development Center program in Louisiana and Arkansas, business ownership in the publishing industry and non-profit organization management.
Ted Maziejka, Senior Vice President
IPRIST, LLC
Ted has more than thirty years of operational, financial, strategic and management experience in both small and large architectural, engineering and planning organizations, including Mancini Duffy, HDR Architecture, Little & Assoc. and 12 years with Gensler as financial administrator and director of operations.
Ted earned his Master of Business Administration from Fordham University and his Bachelor of Arts in Economics from The State University of New York (SUNY) at Stonybrook. He is a member of the AIA and is LEED accredited.
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