About The Principals Academy Team
Unlike other management programs, The Principals Academy is presented by a TEAM of speakers, with extensive experience working with and for A/E firms. This insider perspective guarantees that the information you receive will be relevant to your job and the industry.
Mark Zweig
Founder and CEO, ZweigWhite
Mark C. Zweig is best known as the leading expert in management for the AEC and environmental industry. With more than 30 years as a student of the industry, Mark knows AEC and environmental consulting firms inside and out. He founded Mark Zweig & Associates in 1988, which later became ZweigWhite in 1991. Mark has worked with firms of all sizes and types throughout the U.S. and abroad, and helped them solve just about every problem—from strategic business planning, to turnarounds, to partner separations, to organizational restructuring, to mergers and acquisitions, to jump starting marketing, to dealing with cash flow crises, solving tricky ownership transition scenarios, and more. He has authored 10 books on AEC and environmental firm management and thousands of leaders of AEC and environmental consulting firms turn to his editorials in The Zweig Letter each week for information, insight, and inspiration.
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Christine Brack, PMP
Principal, Business Planning
ZweigWhite
Christine Brack works with architecture, engineering, development, and environmental consulting firms in the U.S. and abroad. Her business planning engagements design strategic and tactical initiatives relative to long term growth, market sector planning, business development effectiveness, organizational alignment, and operational improvement. Her AEC experience comes after spending eight years as a project manager with a general contractor on new construction and adaptive reuse projects in the higher education arena. Christine was a strategy and research consultant at both Frost & Sullivan and The Economist Intelligence Unit. Within the industry, Christine is a Professional Affiliate of the AIA and serves on the Practice Management Knowledge Community for the Chicago Chapter, as well as a member of SMPS. She is a frequent speaker at AIA and ACEC regional seminars and is also a contributing author to The Zweig Letter, The Zweig Marketing Letter, and CENews.
Jeremy Clarke, Director
Executive Search Consulting, ZweigWhite
Jeremy Clarke is a native of Iowa and a decorated veteran of the 1990 Persian Gulf War. Jeremy has served in lead strategic executive search positions within some of America's largest and most respected companies, to include: Wal-Mart, Cox Communications, Rockwell International, and Korn Ferry International. Jeremy leverages domestic and international recruiting expertise spanning A/E, Retail, CPG, IT, Telecommunications, Energy, Environmental, Transportation, Logistics, Aerospace, and Manufacturing disciplines. His extensive understanding of candidate behavior and candidate management best-practices positions him one of the best recruiting professionals in the business. What's more, Jeremy has been entrusted to develop and lead progressive and forward-thinking recruiting concepts still deployed in many of America's largest companies today. He is meticulously attentive to execution, and to ensuring that ZweigWhite is always seen as a worthy ambassador of the stewardship entrusted to us by our clients.
Hobson Hogan
Principal, ZweigWhite
Hobson Hogan is a seasoned professional with significant experience in A/E/C industry. Hobson assists architectural, engineering and construction firms with strategy formulation and ownership transfer issues. He has an extensive background in finance, strategic planning, consulting and engineering. His experience provides him with an understanding of difficult organizational, operational and strategic issues facing the A/E/C industry. Prior to joining ZW, Hobson was a Senior Associate with FMI Capital Advisors, Inc. In addition, Hobson has worked in various finance and consulting positions for Progress Energy and Accenture. Hobson has also worked as a practicing engineer for The Coca-Cola Company.
Chad Clinehens, PE
Executive Vice President, ZweigWhite
