Nancy Usrey, FSMPS
Nancy helps A/E/C firms approach marketing, promotion and business development effectively and efficiently.
When she entered the industry as an architecture student, marketing was still a whispered concept and the federal marketplace was in its fledgling stages.
She has accumulated nearly three decades of experience in the pursuit of a wide variety of architecture, engineering, planning, surveying and environmental
services contracts with private clients and federal government agencies. Before forming her own marketing consulting firm in 1992, she was marketing manager
for an ENR top 200 E/A firm with a significant presence in the federal marketplace.
In the past few years, her focus has been on helping A/E/C firms successfully position themselves with public and private clients through strategic
planning, promotion and relationship development.
Nancy is an active member of the Society for Marketing Professional Services, is a Certified Professional Services Marketer, and was elected a Fellow of the
Society in 2000. She is also a frequent seminar speaker and contributor to industry publications.
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