Marketing in professional service firms is more than knowing how to fill
out an SF330, writing a press release, or calling on a prospect. Although all
these are important, your personal growth and development as a professional
services marketer can be accelerated only when you begin to understand the
big picture. The same is true whether you’re the human resources manager,
the accountant, or a technical professional fresh out of college.
This one-day interactive seminar will help you get a jump-start on
understanding the A/E/C industry, it’s inter-relationships, and where you
fit in the big picture! Local representatives from the A/E/C industry will
lend their insights on their profession. Throughout the day you will build a
profile of the industry, the professions, and your firm──what
you know and what you will need to find out. You’ll evaluate your own
leadership qualities and identify areas of growth for your current position.
Who Should Attend?
- Marketing professionals new to the A/E/C Industry
- A/E/C staff with newly assigned marketing responsibility
- Technical professionals new to the A/E/C Industry
- HR/Accounting/IT professionals new to the A/E/C Industry
What does it mean to be “new” to the A/E/C industry? Other than being hired
into the A/E/C industry in the past year, you might consider yourself “new” if
you have:
Taken on more marketing responsibilities in the past year; Found yourself involved or leading more marketing strategy meetings; A desire to understand the industry and marketplace from a strategic perspective.
Firm Leader: Why should I send my staff?
- Significantly shorten their learning curve regarding
the A/E/C industry
- Help them understand the context of tasks/skill sets
they must master
- Help them become more effective contributors in a
shorter time horizon
- Demonstrates confidence in their potential by investing
in their development
- More effective contributors = more dynamic company
- Competition is tight. Do you have the luxury of building
their A/E/C knowledgebase over time?
Potential Attendee: Why should I attend THIS
workshop?
- Broaden my knowledgebase of the A/E/C industry and the
inter-relationships among the players
- Better understand my firm, its management, how it operates, and
where it fits in the marketplace
- To gain a better understanding of A/E/C professional services
marketing and the role marketing plays in my firm
- To understand my marketing role──as a
marketer, or wherever I fit in the firm
- To better understand our clients, their values, their differences
- To start planning for my personal growth and development
- To become a more effective contributor to my organization
- To more quickly make an impact in my organization
Your course fee includes a seminar workbook, continental breakfast, lunch and refreshments on the day of the event. Plus, you’re invited to network with program presenters and other attendees from forward-thinking A/E/C and environmental consulting firms.
Register now / tuition information
Upcoming dates
Email
ZweigWhite Management Education
Contact ZweigWhite Management Education via web form
Call 1-800-466-6275
