Presenter Background

Karen W. Winters, FSMPS
Principal, AEC Marketing Insights

Karen Winters, FSMPS, is principal of AEC Marketing Insights, a marketing consulting practice based in Syracuse, NY. With over 23 years in the industry, Karen is a big picture thinker who has a strong diversified set of marketing, management and leadership skills. Planning is one of her areas of expertise, including strategic, marketing and public relations. Her clients include firms in the A/E/C industry and K-12 school districts undertaking capital construction projects.

Prior to establishing her own consulting practice, Karen was an Associate, Director of Marketing, and a member of the strategic leadership team at King & King, Architects in Syracuse, NY.

Karen authored a 2007 white paper for the SMPS Foundation entitled “The Looming A/E/C Workforce Shortage,” and has authored articles for the Marketing Handbook for the Design & Construction Professional, the Marketer, and other industry publications. She has been an ongoing guest lecturer on “marketing basics” at Syracuse University’s School of Architecture.

Karen is a Fellow of the Society for Marketing Professional Services (FSMPS). She has been actively involved in SMPS at all levels, serving on the National Board as Northeast Regional Director, the Certification Committee, and chairing the Mentoring and the Member & Chapters Services committees.

Karen holds a Bachelor of Science in Business Administration from Le Moyne College in Syracuse, NY.

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