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Leveraging New Media Marketing

Leveraging New Media Marketing

Published: December 18, 2008
Type: Webinar
Length: 60 minutes
Order Code: esmweb-nmm
Availability: In Stock
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This 90-minute webinar focuses on a new niche in marketing called New Media Marketing aimed to help businesses develop and leverage online professional communities to promote their business.
 
Given the challenging current state of business and the economy as well as the generational shift of the population, the new media options for marketing are becoming increasingly popular. Though these newer methods are usually quite cost effective, they require a level of comfort and technical understanding found mostly in the younger generations. This webinar will help you gain a baseline level of knowledge from which to begin to explore or direct the explorations of you and your staff.

This 90-minute webinar will focuses on a new niche in marketing called New Media Marketing aimed to help businesses develop and leverage online professional communities to promote their business.
 
Given the challenging current state of business and the economy as well as the generational shift of the population, the new media options for marketing are becoming increasingly popular. Though these newer methods are usually quite cost effective, they require a level of comfort and technical understanding found mostly in the younger generations. This webinar will help you gain a baseline level of knowledge from which to begin to explore or direct the explorations of you and your staff.
 
Topics discussed are:
  • What is “New Media Marketing” and is this the right fit for my organization?
  • Should these New Media Marketing methods replace or be supplemental to our traditional marketing plan tactics?
  • Specific examples/descriptions/applications of the most applicable New Media Marketing mechanisms
  • What are the relative costs involve for implementation in my organization? What is the risk?
  • What different kinds of audiences will this allow us to reach (demographic and geographic)?
  • What are the critical factors to consider when implementing New Media Marketing tactics?

Who will benefit from this information:

  • Firm Principals
  • Business Development leaders
  • Marketing Staff

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